“ooh look, someone in Islington has just ordered a Barry White CD”

We were experimenting with SMS messaging. An SMS was being sent to my phone each time someone placed an order. It was great in meetings with investors and clients, “ooh look, someone in Islington has just ordered a Barry White CD”.

Because our online shop was only active during the working week, we used a calendar system to identify weekends and other days to close the checkout.

This particular weekend, i was relaxing in the garden of my parents’ house, about 30km away from the warehouse. The calendar stuffed up.

I started to receive SMS messages of orders placed from people who were expecting their delivery within 60 minutes. D’oh! We dashed back into london, calling the customers to confess, and spent the rest of the day driving around delivering CDs and books.

Most customers were amused by the whole thing. I am now.

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