Location-aware mobile web apps using Google Maps v3 + geolocation

When hiring Engineers, I always look for evidence of pet projects, so recently I thought it was fair to create one of my own: GeoMeme, the fun way to measure and share real-time local twitter trends.

Visitors to GeoMeme choose a location on the map, and two search terms to compare. GeoMeme then measures and compares the number of matching tweets within the bounds of the map, based on public data from a number of mobile twitter apps.

As an example, GeoMeme can work out that ‘love’ beats ‘hate’ in Manhattan:

GeoMeme is a desktop web application and also a location-aware mobile web app for iPhone and Android phones.

Implementing the mobile version of GeoMeme as a web app has some advantages and disadvantages, compared to building native iPhone &/or Android applications.

Native apps are great because they currently offer the deepest integration to the full capability of the phone, for example using device APIs to access Contacts, the Camera Roll, an Accelerometer, or the GPS chip. For some applications, this deep device integration is essential and so a native application is beneficial.

On the other hand, emerging HTML5-based mobile browsers are aiming to standardise integration to such device APIs, starting with Geolocation APIs; meaning that location-aware mobile web apps are now becoming viable. Aligned with this development is the new version of the Google Maps API. v3 has been greatly simplified since v2, and is now optimized for use on mobile phones. Less is more.

The deciding factor for me choosing to build a mobile web app for GeoMeme rather than a native app was development speed. A mobile web app enjoys far greater code re-use from the desktop web version, and it is possible to push regular updates and improvements to users, without having to wait for appstore approval or for users to upgrade.

I believe this need for development speed is common among a good proportion of mobile apps that are still in ‘rapid iteration’ or ‘release early, release often’ mode, so this post is intended to share some of the techniques used in GeoMeme with developers wanting to build their own location-aware mobile web apps.

Let’s build an example location-aware mobile web app called ‘Here I Am!’, for the photographically challenged. The app will present some local photographs (from Panoramio) which can be shared with friends on Twitter or Facebook.

Where on earth is that mobile phone..?

The first job of a location-aware mobile app is to work out where on earth the mobile phone currently is. Unfortunately, at the time of writing, there is still no universally reliable and accurate solution for a mobile web app to detect the location of the mobile phone it is running on. However the following partial solutions can be combined to good effect:

a) Google Loader

Load the Google Maps v3 API using Google Loader:

<script type="text/javascript" src="http://www.google.com/jsapi?key=YOUR_API_KEY&autoload=%7Bmodules%3A%5B%7Bname%3A%22maps%22%2Cversion%3A3%2Cother_params%3A%22sensor%3Dtrue%22%7D%5D%7D"></script>
<script type="text/javascript">
google.setOnLoadCallback(function() {
    // initialize the mobile map...

Google Loader requires developers to sign up for an API key, however the advantage of this approach is that the approximate location of the user is revealed, based on network IP address.

In the case of a mobile phone user, this network IP address often refers to the mobile operator’s internet gateway, which can be shared between a large number of subscribers spread over an entire country. This technique becomes more accurate for mobile phones which are connected to the internet via wi-fi rather than GPRS, or becomes less accurate for some phones (e.g. Blackberry) which can connect to the internet via international proxy servers.

Generally, this technique can be successful in working out which country the user is in, but cannot be assumed to be any more accurate than that.

Some example javascript to locate a map based on Google Loader:

if (typeof(google.loader.ClientLocation) != 'undefined') {
	var lat = google.loader.ClientLocation.latitude;
	var lng = google.loader.ClientLocation.longitude;
	var position = new google.maps.LatLng(lat, lng);
		center: position,
		zoom: 10

b) W3C Geolocation API

The World Wide Web Consortium (W3C) has been working since 2008 to standardise web geolocation APIs.

Mobile Safari on iPhone (since OS3.0) already supports the emerging W3C standard, to expose location information derived from its GPS chip. The new Chrome mobile browser on Android (from 2.0 Eclair) will also support this standard. For example:

if (typeof(navigator.geolocation) != 'undefined') {
	navigator.geolocation.getCurrentPosition(function(position) {
		var lat = position.coords.latitude;
		var lng = position.coords.longitude;
		var position = new google.maps.LatLng(lat, lng);
			center: position,
			zoom: 15

The W3C Geolocation API looks likely to feature as part of HTML5 (the next major revision of HTML), and will also be supported by the next generation of Webkit-based mobile browsers, so expect this technique to start working on an increasing proportion of new mobile phones.

c) Google Gears for Mobile

Gears adds a number of HTML5 features, including a Geolocation API, to legacy web browsers. Although it is possible for Windows IE Mobile and Mobile Opera browsers to become location-aware in this way, the bigger opportunity here is that Android phones (from version 1.0 through 1.6) come with Gears already pre-installed. This means that we can detect the location of these Android phones with the following javascript:

if (typeof(google.gears) != 'undefined') {
	var geo = google.gears.factory.create('beta.geolocation');
	geo.getCurrentPosition(function(position) {
		var lat = position.latitude;
		var lng = position.longitude;
		var position = new google.maps.LatLng(lat, lng);
			center: position,
			zoom: 15

Google Gears for Mobile works out the location of a mobile phone from the GPS chip in the phone, or by crowdsourcing the location of the cell-tower to which the mobile phone is connected.

… and fetch me some location-based content, fast!

Once your mobile web app is location-aware, the next thing to do is to retrieve some relevant content, based on current location. GeoMeme retrieves local tweets using the Twitter API, but for ‘Here I Am!’ we’ll retrieve local photos from Panoramio (see http://www.panoramio.com/api/ for details of the API).

Google Maps v3 API includes a convenient new ‘idle’ event which is fired when the map becomes idle after panning or zooming, or after automatic geo-location using the techniques above. By listening for this event, we can fetch the most popular local photos from Panoramio whenever the map is moved. For example:

google.maps.event.addListener(map, 'idle', function() {

function loadPhotos() {
    var url = 'http://www.panoramio.com/map/get_panoramas.php?order=popularity&set=public&from=0&to=20&size=mini_square&callback=addPhotos';
    var bounds = map.getBounds();
    url += '&minx=' + bounds.getSouthWest().lng().toFixed(6) + '&miny=' + bounds.getSouthWest().lat().toFixed(6);
    url += '&maxx=' + bounds.getNorthEast().lng().toFixed(6) + '&maxy=' + bounds.getNorthEast().lat().toFixed(6);
    url += '&ts=' + new Date().getTime(); // prevent caching

    // use JSONP to retrieve photo data
    // and trigger a callback to addPhotos()
    var script = document.createElement("script");
    script.setAttribute("src", url);
    script.setAttribute("type", "text/javascript");                

The above code sends the resulting JSON data to the addPhotos() callback function, which handles the display of the photos on the map using Icons, another new feature of Google Maps v3 API.

For speed, we also implement a performance optimization here. Existing Icons are re-used, rather than simply removing and adding new Icons each time the map is relocated:

var markers = {};

function addPhotos(data) {
	var new_markers = {};

	for (var i = 0; i &amp;lt; data.photos.length; i++) {
		var photo = data.photos[i];

		// for speed and to reduce flicker, 
		// reuse existing markers rather than removing and re-adding
		if (photo.photo_id in markers) {
			new_markers[photo.photo_id] = markers[photo.photo_id];
		} else {
			// create new marker
			marker = new google.maps.Marker({
				position: new google.maps.LatLng(photo.latitude, photo.longitude),
				icon: photo.photo_file_url,
				map: map
			new_markers[photo.photo_id] = marker;

	// remove old markers
	for (var photo_id in markers) {
		if (!(photo_id in new_markers)) {
			delete markers[photo_id];

	markers = new_markers;

‘Here I Am!’ – a simple location-aware mobile web application

The final part of ‘Here I Am!’ is a feature to share one of the Panoramio photos to friends on Twitter or Facebook. This is done using ordinary web links to Twitter and Facebook share pages. No complex platform integration is required for web apps to do this because, as they say, “the web is the platform.” Simply click on a photo on the map and follow the prompts.

Visit http://j.mp/lbsdemo on your mobile phone to try out ‘Here I Am!’

The full source code of ‘Here I Am!’ (weighing in at just under 8Kb) can be located here.

The app has been tested to work on iPhone, iPod Touch, Android, and Symbian Series 60 (which remains – for now at least – the dominant device family for mobile data consumption).

I hope you enjoy using some of these ideas in your own location-aware mobile web apps.

This post is one of a series that aims to share some of the technology innovation that can be found in GeoMeme. Other posts cover topics such as using Google App Engine for scalable and fast hosting of your location-based content, and fast map re-location using Google Static Maps v2.

This entry was posted in mobile geo social and tagged , , , , , , , . Bookmark the permalink.
  • http://fridge.koolbusiness.com/ Kool Business

    Looks good with usual comment here that it's vendordependent. I use http://code.google.com/p/geomodel/ working on relaxing vendordepedence to mentioned here, w3c and other more technical than commercial specs.

  • http://fridge.koolbusiness.com/ Kool Business

    Looks good with usual comment here that it's vendordependent. I use http://code.google.com/p/geomodel/ working on relaxing vendordepedence to mentioned here, w3c and other more technical than commercial specs.

  • Pingback: Techno Info » Blog Archive » See Twitter Trends Around Your Neighborhood with GeoMeme

  • zehranasif

    Hi Bob,
    Thank you for making the source code available. I have been playing with it and trying to make a Chrome extension. It works in Chrome and gets my google.loader.ClientLocation.latitude and longitude values. However, in the extension, it gets your default values which is returned by Google (google.loader.ClientLocation = {“latitude”:43.023,”longitude”:-81.202,”address”:{“city”:”London”,”region”:”ON”,”country”:”Canada”,”country_code”:”CA”}};).—Even though I change the locateMap() center value to “new google.maps.LatLng(37.642253,-77.57018)”.

    I am not sure whether I am doing something wrong or maps api does not work correctly with chrome extensions.

  • Pingback: Fast map re-location using Google Static Maps v2 + geocoder | mobile geo social

  • Pingback: GeoMeme adds Google Buzz to detect real-time geo-located trends | mobile geo social

  • Pingback: Webmaster

  • http://www.panatelinternational.com call center

    How to recycle mobile phones for starters. Mobile phone recycling has become hugely popular now and there is a massive market for recycling mobile phones and other types of electrical gadgets online.

  • Pingback: Scalable, fast, accurate geo apps using Google App Engine + geohash + faultline correction | mobile geo social

  • Pingback: DARYL

  • priya

    the gate of the wings

  • Joeyhy

    This is an exciting new application. Not only this can be very useful but you will always get the chance to see places in the tip of your hand.

  • Pingback: MonoTouch and MonoDroid offer native app options for the .Net developer. | By Design: by Eric Hoffman of Blueric Software

  • the flying’s souls

    The content in this tutorial is very detailed and informative, with close guidelines to follow for those looking to learn. However, a lot of information inside is redundant and can be summarised into shorter sentences. Those looking for a quick little how-to may turn away in frustration. Good use of images to facilitate the text. I believe the tutorial has potential; it just needs some cleaning up :)

  • http://www.daily-bluff-of-sorts.net/ daily bluff of sorts

    Real time sharing method is interesting. This will be a good advantage for social networking too.
    Using mobile phone for this can be strange some what.

  • http://twitter.com/jus4prof santhosh d

    MobileAware helped to highlight several pressing issues during the formation of the MWI, and when we were asked if we would help solve those issues, it was clear that we were at the right place at the right time.

  • Amita_starly

    the product shown above is very attractive and beautiful phone. it has all type of imformation needed. aware mobile web application help to highlight the problems facing MWI.

  • youngbloggera

    I like this, especially when it comes to quality. It has no complex platform integration, so i lke u to prefer this.

  • http://www.young-blogger.com/ Name_of_man82

    Thanks for ur google map well it can be used to trace the location and tweets finding.I think this can attract the mobile users.

  • http://twitter.com/romyilano romyilano

    Oh wow, cool post Bob. Cheers from a former colleague in silicon valley!

  • http://www.new-era-hats.net/DC-hat_100.html DC hats

    Nowadays, many features are coming with new mobiles and Apps which shows maps are in demand.

  • Fayn


  • Contacto

    We are using it at commutare.net. Please, check it and give us your coments.

  • Boxiongboost

    “Im Here Plus” is a combination of “I’m here”, “Where are you?” and SMS popup.
    “Im Here Plus” allows you to use SMS text messaging to check the status and GPS location of any person on your contact list, as long as they have “Im Here Plus” installed as well. You may also choose to send others your current location via SMS, whether with just your GPS address or with an edited personalized location.
    Anyone can also text you “where r u?” from any device and receive an automatic response with your availability (which you may manually select: busy or free), as well as your current GPS location. 

    Unique feature “Smart GPS”:
    We all know GPS doesn’t work well when you’re inside of buildings, upon this point, Phone will use tower signal to only get approximate address which may be too far off from your current address. “Smart GPS” will solve this issue.
    How Smart GPS works? It learns the position’s data from your activities in the past, combines with time and signals data, try to provide the best address.

  • Romy

    Wow! nice post Bob. I love how you did a “here’s how to do it post”…  I’m going to follow your lead. Hope things are going well!

  • http://www.facebook.com/people/Paduraru-Florin/100001222237176 Paduraru Florin

    Hi, I’m interested making an app for car traveling and I want to learn how by checking your code to see how can I start but i can’t download the source code. Can you send it please.  My email adress is : florin.paduraru90@gmail.com

  • Nick

    Fantastic post. Here’s a tool that helps create Map Mashup providing a step-by-step wizard that generates ready-to-deploy code on any website or blog http://blog.caspio.com/integration/announcing-the-new-and-improved-map-mashup-version-7/

  • http://tallulahcantu.wordpress.com/2012/11/06/developers-are-switching-to-the-c-platform-for-better-performance/ AileenHarrell

    What a excellent weblog you have here. Please upgrade it more often. This subjects is my attention.

  • http://www.facebook.com/syd4ever Chris McAuliffe

    Working on my own app, and this was a great find, many thanks for sharing. I hit the code button for the project, really wanted to see the whole thing, but the project is empty. Any chance of allowing us to again see your work?