This guy is Kurt Lewin. He’s the daddy of social psychology.
In 1936, Lewin tweeted “behavior is a function of the person and their environment.”
That might seem obvious these days, but back then it contradicted most popular theories by placing importance on your momentary context in understanding your behavior, rather than relying entirely on your past behavior.
Incoming is about behavioral prediction.
We believe that personality patterns can be detected in the unprecedented data being captured by digital media companies such as Facebook, Twitter, Youtube, Groupon and Zynga.
And we believe that patterns of environmental context can be detected and learnt and predicted, on a smartphone.
We’ve even made an overly purple video to prove it: